Grow your bottom line by up to 18% by rewarding your patrons for their support of Canadian culture.
Participating in the Maple Cultural Rewards Program offers cultural institutions a strategic avenue to enhance visitor engagement, boost revenue, and cultivate lasting relationships with patrons using a structured framework familiar to most consumers. Once the domain of large corporations and retailers, reward programs are gaining widespread adoption by organizations and retail operations like yours.
This program is as unique as the stories, creative expressions, and cultural landscapes that define our communities and country. The Maple Rewards Program goes beyond rewarding purchases. It invites visitors to immerse themselves in Canadian culture by exploring communities and experiencing local culture, traditions and cuisine with local practicing artists, cultural creatives, Indigenous cultural carriers, food artisans, and memory makers whose work you sell and promote.
The two ways we reward those who support Canadian culture with their wallets and heart.
Consumers are rewarded for their purchases at participating attractions.
The Maple Cultural Rewards Program offers discounts and promotions to encourage visits, shopping, and dining at your institution. Consumers earn points for spending and completing tasks, like leaving a review or recommending a friend. These points can be converted into discounts or cash-equivalent coupons for use at your outlet and other participating locations.
Consumers are provided meaningful, exclusive opportunities to engage and connect.
The Maple Cultural Rewards Program goes beyond standard incentives by offering consumers exclusive opportunities to connect with Canadian culture. These experiences foster deeper connections with creators and cultural narratives, turning routine purchases into meaningful engagements with the stories and traditions that shape our communities.
Here's four ways you can boost your revenue and add value to your visitor experience by becoming a Maple Affiliate
The program offers four strategic opportunities to grow your Visitor Services revenues by up to 18%, as we outline below. The best part? Its free for organizations to join, and it takes just five minutes to apply.
Enhance your visitor experience
Our program highlights museum and gallery shops and cafes as essential to the visitor experience, offering items that enhance cultural engagement. In 2020, Canadian museums generated around $1.1 billion, showcasing their economic impact. The Maple Cultural Rewards Program is a trusted quality marker, guiding Canadian cultural consumers in their spending choices.
Increase your revenue bottom-line.
Statistics indicate loyalty programs have this influence on spending:
- 43% of consumers spend more money on brands where they are enrolled in a loyalty program.
- Members of loyalty programs generate between 12% and 18% more incremental revenue growth per year than non-members.
Generate deeper engagement
Loyalty programs serve as a gateway to deeper patron involvement. By offering rewards and exclusive benefits, institutions can nurture casual visitors into members and committed donors.
This approach not only secures immediate financial support but also fosters long-term relationships essential for sustained growth.
Grow your audience with a proven market
Loyalty programs are effective in attracting a market accustomed to retail engagement.
By aligning with consumer habits, cultural institutions can broaden their reach and appeal to diverse demographics, thereby increasing attendance and participation.
